Archetype Technologies, Inc.

Bryan Bergeron MD, President

 

Business & Consulting

Healthcare Informatics

Tech-Enabled Ed

Information Technology

Electronics

Robotics

Biotech

Medicine

Health & Fitness

Academics

Business & Consulting
Interview while in Singapore for e-CRM keynote

As President of Archetype Technologies, Inc., Bryan provides technology and consulting to businesses, with a focus on high-tech startups. He speaks internationally to business leaders on the intersection of technology and business.

Services Available
Business plan analysis; Intellectual property assessment; Technology market potential assessment; Chief-scientist for hire; Speaking.

Positions
President, Archetype Technologies, Inc.; Medical Marketing Consultant, Kurzweil AI; VP, Director of Planning and Development, Sabri Systems for Medicine

Advisory Boards
Virtual Heroes, ZeroGlobal, V-Enable, Inc., Expound, Inc., TheDoctorsNote.com, Institute of Cybermedicine Institute, Health Priorities Technologies, and Andean e-Health Initiative

Committee Assignments
Operations Improvement, Massachusetts General Hospital

Books


Essentials of Knowledge Management. John Wiley & Sons 2003. From the back cover: Knowledge management encompasses the gathering, evaluation, organization, analysis, dissemination, and employment of information and production of knowledge by decision-makers. This book examines the various approaches to knowledge management that contribute to corporate competitiveness, providing an understanding of how this vital function can optimize corporate performance. It shows senior level executives how to work with knowledge management professionals, understand what to look for when hiring knowledge management staff, and understand the investment and likely returns on various knowledge management approaches. Part of the popular Essentials series, Essentials of Knowledge Management also explains the tradeoffs between commercial options available, discusses best practices, and examines the significance of knowledge management on the corporation’s bottom line.

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships. McGraw-Hill 2001. From the back cover: The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. Focuses on achievable results using current technology. Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines.

The Wireless Web: How to Develop and Execute A Winning Wireless Strategy. McGraw-Hill 2001. Named one of the eight top business books of the summer by The Wall Street Journal. From the back cover: The marriage of the Web and wireless communications technology impacts virtually every business on the globe. The Wireless Web reveals how it impacts your business, and explains in clear, easy-to-understand terms what you can do ­­starting today ­­to help your business gain access to the growing pool of wireless Web customers. Written for non-technical executives and managers, The Wireless Web details how to take advantage of wireless Web possibilities in a clear, straightforward manner, explaining the key concepts and technologies involved.

Essentials of Shared Services. John Wiley & Sons 2002. Translation: Korean. Recommended reading, Harvard Business School Working Knowledge. From the back cover: Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in shared services. Learn what shared services is–and is not; Implementation issues of shared services; Management challenges of shared services; Technical aspects of shared services, including enabling information technologies; and Best practices of shared services, including how to evaluate implementations.

Business Expectations: Are You Using Your Technology To Its Fullest? BPB and Jeffrey Blander. John Wiley 2002. AudioTech Summaries book of the month; Recommended reading, Harvard Business School Working Knowledge. From the back cover: A practical roadmap for developing successful e-business strategic plans. E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues.

Essentials of XBRL: Financial Reporting in the 21st Century. John Wiley & Sons 2003. Translations: Russian, Japanese, Simplified Chinese. Recommended reading, Harvard Business School Working Knowledge; Official reference, XBRL Australia, LTD; SmartPros Top 10 Bestselling Titles in 2003. From the back cover: Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in XBRL.

Monograph

Getting Your Software to Market. American Medical Informatics Association 1996. How to identify and exploit software markets. Used in workshops at meetings of the AMIA. From the introduction: After a year or more of hard work, you’ve finally finished that patient information database or clinical teaching simulation and your colleagues or students think it’s great. How do you move it out of the classroom and into the market? How do you know if it will sell? Should you simply hand your work over to a publisher and hope for the best, or take on the responsibility (and associated headaches) of publishing it yourself? If you self-publish, should you use CD-ROM or World Wide Web? How do you set a price? How do you handle intellectual property issues such as copyright, trademark, and patents? This book will help participants answer the questions all successful authors face at one time or another.

Keynotes/Presentations
Building loyalty in the Digital Era. Business Week Asia Conference. Seoul and Hong Kong
Business Ethics. Harvard Medical School
Business Expectations: Business Models versus Business Strategies. Business Week. Mumbai
Business Expectations: Leveraging Technology to the Bottom Line. Business Week. Taipei, Singapore, Kuala Lumpur, Bangkok, and Hong Kong
CRM Outlook. Customer Relationship Management Asian Executive Summit. Singapore
CRM-International Experts Debate Asia’s Future. Customer Contact World Asia/Call Centers World Asia Conference. Singapore
Customer Contact World Africa. Johannesburg
E-Loyalty: Business Week Boardroom Briefings Club. Singapore
Fitness Functions and Innovation. Harvard Medical School
Innovation as a Business Driver. Digital CEO Conference, Korean Ministry, Seoul
Intellectual property and Electronic Media. American Society of Anesthesia Conference, Orlando
Intellectual property and electronic publishing. Ed-Media & Ed-Telecom, Calgary
Intellectual Property Protection, Harvard Medical School
Knowledge Management: Maintaining Corporate Competitiveness and Synergy. Business Week. Hong Kong and Bangkok
Managing software development. Harvard Medical School
Marketing medical software. American Medical Informatics Association, Washington, DC
On the Horizon: Unleashing the Transformative Power of Technology. Business Week. Singapore
Software marketing. American Medical Informatics Association, Nashville
Statistics for Performance Management. King Faisal Specialist Hospital and Research Center, Riyadh
The Economics of Healthcare. Harvard Medical School
The Eternal E-Customer. Business Week and Pacific Century Cyberworks. Hong Kong
The Eternal E-Customer: Building Customer Loyalty in the Digital Era. Business Week Asia CEO Forum. Kuala Lumpur
The Eternal E-Customer: Singapore Productivity and Standards Board CEO Learning Circle. Singapore
The Wireless Web. Business Week North Asia. Taipei, Shanghai, Seoul
Winning customer loyalty in today's economy: The basics of relationship building. Customer Contact World Mexico. Mexico City
Winning customer's loyalty in today's economy – fruit of a focused, continuous, and well-executed plan of relationship building. Customer Contact World Asia. Singapore
Work Your Marriage: Developing an Enterprise Strategy for Business Intelligence. Customer Relationship Management Asian Executive Summit. Singapore

Articles
Academia, privacy and modern information technology: partnering with industry in the modern economy. Proceedings International Conference on Marshaling New Technological Forces. Research Triangle Park.
Creating a 360 degree image of the customer. Proceedings Customer Service World Africa, Johannesburg.
CRM: The Customer Isn’t Always Right. Journal Corporate Accounting and Finance.
Essentials of CRM. SmartPros.
Essentials of Shared Services. SmartPros.
Ether business: evolution or revolution? Catalyst.
Managing your time. Medical Software Reviews.
Performance management in small practices. Journal Medical Practice Management.
Physician productivity evaluated. Advance for Health Information Executives.
Spending wisely. With Berkowitz L. Physicians & Computers.
Taming time with technology. Postgraduate Medicine.
The B2B connection. E.MD.
The return on investment for information technology. With Bergeron RA. Journal Medical Practice Management.
TimeSlicing: Executive time management. Advance for Health Information Executives.
Touch points. E.MD.
XBRL. SmartPros.

Interviews
The Associated Press, The Times Picayune, Apple National TV Commercial, Better Homes and Gardens, Advance for Managers of Respiratory Care, Hippocrates, Internet Week, Healthcare Informatics, Worldcom.Com, Personal Fitness Professional, Customer Contact World Magazine, The Peak Magazine (Singapore), HIMSS Journal, El Economista (Mexico), The Lancet, Technology in Practice Magazine, CNET Radio, CIO Radio, Harvard Business School Working Knowledge, The Lexington Herald-Leader/Tribune, Selling Power Magazine, Asia Business Times, TheStreet.Com, The Australian Financial Review, The Nation (Thailand), Forbes.com, and Deloitte Touche Magazine.

Archetype Technologies, Inc., was founded in 1996
for the express purpose of accelerating the development of
new technologies for high-tech startups.

Consulting area include medical device analysis and design,
educational system design, expert reports and witness for intellectual property litigation,
serious game design, and modeling and simulation, and high-tech business development.

Bryan Bergeron, MD
President, Archetype Technologies, Inc.
Brookline, Massachusetts
BergeronBryan@Yahoo.Com
Skype: Bryan.Bergeron

Reprints or consulting:  BergeronBryan@Yahoo.Com